Powerful SEO for Ecommerce Sites That Sell More
- SEO Gura
- Jun 15
- 4 min read
Are you running an e-commerce business and looking to make it visible? We understand you. Your page might look glorious and don’t even mention the products, they are ready to shine. But, what happens when your dream customers never even find your site in the first place?
That’s where the magic of SEO for ecommerce sites comes in.
If your online store isn’t optimised properly, this is the time, to start looking at optimising it.
In this post, we’ll unpack what makes ecommerce SEO different, why it’s essential, and the practical strategies you need to sell more, all backed by years of real-world experience from our SEO experts at SEO las 24.
Why implementing SEO for Ecommerce Sites Is Worthwhile?
Unlike a standard website, ecommerce platforms are complex creatures, and therefore we need to find the best way to feed them. Why are they complex? Well, you’ve got hundreds or even thousands of product pages, constantly changing inventory, technical SEO challenges, and fierce competition in the SERPs (search engine results pages).
If you’re relying on paid ads alone to drive sales, you’re at the mercy of rising costs and shrinking margins.
SEO for ecommerce sites is a sustainable growth engine and strategy, we may say. When SEO is done right, it builds long-term traffic, boosts visibility in Google, increases trust, and most importantly, drives sales without paying for every click like how you would do with Google Ads.
What Makes Ecommerce SEO Different?
Before we dive into the strategies, let’s touch on why ecommerce SEO is a unique game and what you can expect when implementing it:
High-volume product pages: Every product is a chance to rank but also a risk for duplicate content.
Category structures: Categories can either help or hurt your SEO, depending on how they’re set up.
Technical SEO: From crawlability to site speed and schema markup, ecommerce platforms have lots of moving parts.
Buyer intent keywords: Searchers are closer to converting, if you capture them at the right stage.
Sound complex? No worries, at SEO las 24 we can do a FREE Audit for your website (click here)
We work with ecommerce businesses daily to build SEO foundations that convert.
7 Key Areas of Focus for Ecommerce SEO
Let’s break down the tactics that really work for ecommerce SEO.
1. Keyword Research with Buyer Intent in Mind
Generic keywords like “shoes” are a waste of time (sorry for the honesty). Instead, target terms that signal purchase intent, like:
“buy men’s running shoes online”
“best waterproof hiking boots Australia”
Focus on long-tail, niche, and location-based keywords to attract qualified traffic. Use tools like SEMrush to identify opportunities.
At SEO las 24, we build keyword maps that align with each stage of your customer’s buying journey: from discovery to decision.
2. Optimise Product and Category Pages
This is where many ecommerce stores go wrong. They upload a product, copy a generic description, and hope for the best. Hmmm...nope.
Here’s what to do instead:
Unique product descriptions: Write SEO-friendly, persuasive copy for each product.
Optimised title tags and meta descriptions: Include target keywords naturally.
High-quality images with alt tags: These help with both SEO and accessibility.
Internal linking: Link related products, categories, and guides to keep users engaged.
3. Smart Site Architecture
Clear, crawlable site structures make it easier for Google and your customers to navigate your store. Use a flat architecture so that every page is only a few clicks away from the homepage.
4. Technical SEO Must-Haves
Speed, mobile responsiveness, and clean code are table stakes for ecommerce SEO. Ensure you’re covering:
Mobile-first design: The majority of shopping is now done on smartphones.
Fast load times: Use compressed images and lazy loading to speed up your site.
Secure HTTPS: Google favours secure sites, and so do customers.
XML sitemaps and robots.txt: Help search engines index your content efficiently.
Schema markup: Add product schema to enhance your listings in search results (e.g., star ratings, price, availability).
At SEO las 24, we perform full ecommerce site audits to uncover and fix technical issues that hold you back.
5. Tackle Duplicate Content
Ecommerce sites often suffer from duplicate content also called "word cannibalisation" especially if you sell similar products or rely on manufacturer descriptions.
What to do when dealing with duplicated content:
Write unique content for each page
Use canonical tags where necessary
Avoid parameter-heavy URLs that create duplicates
6. Content Marketing for Ecommerce
Yes, blogs work for online stores too. A smart content strategy helps you rank for informational keywords, build trust, and guide shoppers toward your products.
Content ideas include:
Gift guides
“How to choose” product comparisons
Tutorials and care guides
Behind-the-scenes or sustainability stories
Not only does this boost your SEO, it gives you valuable content for social and email marketing.
7. Collect and Leverage Customer Reviews
User-generated content is gold for ecommerce SEO. Reviews increase word count, add keywords naturally, and build trust.
Enable customer reviews on product pages and encourage customers to leave feedback after purchase. It’s free content that boosts conversions.
How a SEO expert like SEO las 24 can feed your ecommerce site?
We’re a small team that works closely with Australian ecommerce businesses from local makers to niche brands scaling nationally and internationally. You get direct access to experts, tailored strategies, and results you can actually see.
We do ecommerce SEO that sells more and also enjoy feeding webpages with quality content (don't judge us ...)
Ready to Boost Sales with Powerful SEO?
If your ecommerce site isn’t showing up on Google or worse, if it’s showing up but not converting, it’s time to act.
Book a free strategy call with SEO las 24, and let’s get your site ranking, converting, and thriving.
SEO for ecommerce sites isn’t just a technical checklist. It’s a growth and smart strategy. When done right, it doesn’t just bring more visitors, it brings more buyers.
Want your store to be the one Aussies find and trust? Let’s chat.
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