Increase SEO Performance: Proven Techniques to Drastically

In the world of online visibility, there's one rule that continues to hold true year after year: if your website isn't on Google, it's as if you don't exist. But getting to the top of search results doesn't just happen with luck. It requires strategy, effort, and a deep understanding of what actually moves the needle. If you've been struggling to boost your site's search engine ranking, you're not alone. Fortunately, there are proven techniques that can help you significantly increase SEO performance.

This guide is your roadmap to improving your rankings, attracting more qualified traffic, and, ultimately, growing your business. It's not just about ticking boxes—it's about taking smart, sustainable steps that deliver real results.

The Truth About SEO in 2025

Search engines, especially Google, are constantly evolving. From algorithm updates to AI integration, the way websites are ranked changes regularly. That's why staying current with SEO trends and methods is non-negotiable if you want to stay ahead.

But here's the good news: while the tactics evolve, the fundamentals remain. Quality content, strong technical foundations, and a user-first approach continue to be at the heart of successful SEO strategies.

Best Strategies to Increase SEO

1. Optimise for User Experience First

Google's latest updates put enormous emphasis on user experience (UX). If your site is slow, clunky, or hard to navigate, you're going to struggle—no matter how good your keywords are.

How to improve UX for better SEO:

• Ensure mobile responsiveness

• Improve site speed (Google recommends under 2.5 seconds)

• Use clear calls-to-action and intuitive design

• Reduce intrusive pop-ups

By putting users first, search engines will reward you with better rankings.

2. Build Authoritative, Helpful Content

Gone are the days when keyword stuffing worked. Google’s algorithm now prioritises helpful, well-written content that answers the searcher’s intent.

Content tips to increase SEO:

• Write long-form, in-depth blog posts and guides

• Include visuals, infographics, or videos

• Target long-tail keywords

• Update older content with new data

If you're not sure where to start, create content that answers your customers’ most common questions.

3. Nail On-Page SEO Basics

Even with all the algorithm changes, on-page SEO remains critical. Each page on your site should be optimised with the right technical and content elements.

Checklist for better on-page SEO:

• Use proper title tags and meta descriptions

• Optimise header tags (H1, H2, H3)

• Include internal links to relevant pages

• Add alt text to images

• Keep URLs short and keyword-rich

These small changes can have a big impact on how search engines crawl and rank your site.

4. Strengthen Your Backlink Profile

Links from other websites signal to search engines that your site is trustworthy and

authoritative. But not all backlinks are created equal.

How to build strong backlinks:

• Reach out to relevant bloggers or websites for guest posts

• Get listed in reputable directories

• Create shareable content like industry stats or infographics

• Collaborate with others in your niche

Remember, quality over quantity is key when it comes to backlinks.

5. Leverage Local SEO

If you're a small business in Australia, local SEO could be your biggest asset. Optimising for local searches ensures your business shows up when nearby customers search for your services.

Local SEO best practices:

• Claim and optimise your Google Business Profile

• Encourage happy customers to leave reviews

• Use location-specific keywords (e.g., "Brisbane bakery")

• Add your business to local directories

6. Measure, Analyse, and Improve

You can't increase what you don’t measure. Tracking your SEO efforts helps you identify what’s working—and what’s not.

Tools to use:

• Google Analytics

• Google Search Console

• Ahrefs or SEMrush

• Screaming Frog

Set clear KPIs like organic traffic, keyword rankings, bounce rate, and conversions to stay on top of your progress.

A Small Agency Making a Big Impact: SEO las 24

In the maze of SEO options, finding a partner who truly listens can feel impossible. That’s what sets SEO las 24 apart. Based in Australia and run by a passionate small team, SEO las 24 offers affordable, personalised SEO services tailored to small businesses.

They don’t just follow trends—they follow your story, your challenges, and your goals. With a heart-centred approach and proven results, SEO las 24 is an ideal partner if you’re looking for real SEO growth without the big agency price tag.

Increase SEO - Frequently Asked Questions

1. How long does it take to increase SEO performance?

Most websites start seeing results within 3–6 months of consistent effort, but long-term growth often takes 6–12 months.

2. Are backlinks still important in 2025?

Yes—backlinks remain one of the strongest ranking factors, especially when they come from reputable and relevant sites.

3. Can I increase SEO without blogging?

Blogging is one of the easiest ways to add fresh content and target keywords, but you can also optimise product pages, landing pages, and service pages.

4. What’s the difference between technical SEO and on-page SEO?

Technical SEO involves site speed, crawlability, and structure, while on-page SEO focuses on content, keywords, and HTML tags.

5. Is it better to hire a freelancer or an SEO agency?

It depends on your goals and budget. A boutique agency like SEO las 24 can offer personal attention and flexibility, which is often perfect for small businesses.

Conclusion

There’s no magic trick to SEO—but there is a clear path. With the right techniques, consistent effort, and a partner who cares, your website can attract the right visitors and help your business grow.

If you’re ready to take that next step, consider connecting with SEO las 24—because great SEO isn’t just about rankings. It’s about reaching the people who matter most.